UCC Coffee: Tray liner/ poster

After researching different points of contact the consumer has with the product, I thought of traditional forms of communication and advertisement within a café. Often consumers buy food in cafés which may be accompanied by a unique UCC Coffee blend. This would be placed on a tray and then carried to the table. I was inspired by fast food restaurants, e.g. McDonalds – with their tray liner and decided to explore the possibilities of using this liner to advertise each unique blend UCC have to offer. I began by drawing out a basic layout and played with the hierarchy of text and image placement. I was excited to dive straight into digital exploration and initially designed four liner posters with high quality coffee-related stock images. Upon completion I really liked the outcome however I felt this did not respectfully contribute to the brief as it did not raise awareness to the ethical and fair-trade qualities off UCC Coffee. I redeveloped these liner posters with images of photos of coffee farmers from the origins of which the individual blend was harvested, e.g. Brazil & Peru.

Note: Sources of the images are credited at bottom of post.

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The ethical aspect of these liner posters bring awareness to the people who work hard to make UCC Coffee possible. The layout of the text is set on the left side of each poster with the corresponding coffee farmer within the negative space. This information-free zone brings importance to the human aspect and quality of delivering fairer coffee beans to you, the consumer. These will be printed onto recycled materials with eco-friendly ink to help promote sustainability in the process.

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These posters also have the possibility of bringing deals and statistics of ethical trade from UCC to again highlight the positive effects of drinking UCC Coffee.

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Digital Me: Mock-up

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Today I’ve spent the day making minor adjustments to my layout design and creating my business card. I wanted to capture these in context and so I thought I would make a mock-up to included everything to size. My printer loves to print my colour theme as blue and so seeing its true colour makes it worthwhile. I have shared this on my Facebook and Twitter accounts as part of my digital presence. In return a few design companies have started following me.


Self Promotion Business Cards

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I quickly put a business card together earlier and printed it onto card, again I have kept the same colour theme constant throughout.  On the back of the card there are 3 icons showing a cup, pen and light bulb. These represent a light-hearted transition from coffee > brain-storming > ideas. The original plan was to have the back of the card in colour and the icons white to contrast against the front. However I have better things to splash my ink on and so I swapped this around and made the icons have colour instead. I think this minimalistic approach still has a lasting impression on the viewer.


Self Promotion Stickers

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I thought I would spice things up and make a few stickers to promote myself and my new website. They are 38mm in diameter so manipulating the text to be readable was a task. I feel my stickers are a little top heavy but drawing the attention above the centre point is more pleasant on the eyes. I have reused the same colour theme throughout my website, résumé, cover letter, Facebook & Twitter and stickers. I hope to create a business card too! My designer presence is doing it’s best!


Online Presence | Portfolio

Recently, I have started to work on my online presence. I bought a domain and set up a website with the basics. I also created a Facebook page to engage people on social media to visit my website and stay updated on my journey. I still need to add work to my portfolio and Facebook site, however the structure is now in place for me to do this. My online portfolio will be live at www.imben.co.uk. Check it out today and watch it develop over the next few weeks. My cv/résumé has also been in the works too!

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Mind Your Own Business; Session 1

For my chosen field option I got my first choice which allows me to become a part of a collaboration with other students from other courses to create our own small business. As today was our first session we were introduced to our team groups. My group consists of 4 other girls, 3 of which are international students which makes our team unique and multi-cultural. We have been asked to do 2 reflective posts per week on our group updates and progress as we only have 4 weeks to complete the whole section. We will have to sell our product within the university on the 13th of December followed by a formal presentation to a business to discuss further partnership. This will give us a chance to promote ourselves as young business representatives. As we will be selling our product within the christmas period and run-up to christmas we are marketing our product to be used as xmas gifts.

As a group we discusses our key values and listed the top 5 which we all agreed upon. Our agreed creative collective values are, Challenging Problems, Creativity, Growth, Co-Operation and Excitement. To combine these values within the company we brain-stormed on a company name which was fun, creative and reflected our qualities. After much thinking we decided to choose Paper Trail – your pathway to quality printPaper Trail had come negative connotations when we discussed our company name with the field course, as a trail could suggest the waste left behind a product. But from this there was also a positive connotation of exploration, leaving behind a message and youthful curiosity.

After deciding the name we needed to assign each member a role within the team. The roles are as such;

Business Plan – Barbara

Finance – Myself

Marketing and Branding (Not Online) – Dwida

Manufacture and Making – Juliana

Online Social Media – Tiffany

After the basics were completed we went through the paperwork and what is expected of us and given a grant of £100 to support the start-up of our business. This will cover the costs of any prototyping, printing and materials needed including the final supply of products to sell. Managing the money will fall under the Finance role which I have been given, however I feel as a group we will equally agree on how the money will be spent.


Looking at the shop signs in Castle Arcade

Looking at the shop signs in Castle Arcade

I wanted to compare the different shop signs throughout the arcade and see how they differ to relate to their shops theme. Most of them stick to the traditional rectangular sign, while Pizza Express and a more qwerky shop have chosen to downsize their signs to a circle and a square made from pallet boards.


Castle Arcade Map

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A map to show which shops are in competition with each other and their location within the Castle Arcade