UCC Coffee: Tray liner/ poster
Posted: November 24, 2015 Filed under: competitions, Subject Y3, Year 3 | Tags: aspet, award, awareness, blend, cafe, certified, coffee, competition, concept, designer, eco-friendly, ethical, fair, farmers, fresh, grand, graphics, group, hierarchy, history, human, illustration, layout, liner, origins, poster, promotion, quality, rebrand, recycled, reimagined, revitalisation, roasted, slow, student, sustainable, traceable, trade, tray, UCC Coffee, YCN Leave a commentAfter researching different points of contact the consumer has with the product, I thought of traditional forms of communication and advertisement within a café. Often consumers buy food in cafés which may be accompanied by a unique UCC Coffee blend. This would be placed on a tray and then carried to the table. I was inspired by fast food restaurants, e.g. McDonalds – with their tray liner and decided to explore the possibilities of using this liner to advertise each unique blend UCC have to offer. I began by drawing out a basic layout and played with the hierarchy of text and image placement. I was excited to dive straight into digital exploration and initially designed four liner posters with high quality coffee-related stock images. Upon completion I really liked the outcome however I felt this did not respectfully contribute to the brief as it did not raise awareness to the ethical and fair-trade qualities off UCC Coffee. I redeveloped these liner posters with images of photos of coffee farmers from the origins of which the individual blend was harvested, e.g. Brazil & Peru.
Note: Sources of the images are credited at bottom of post.
The ethical aspect of these liner posters bring awareness to the people who work hard to make UCC Coffee possible. The layout of the text is set on the left side of each poster with the corresponding coffee farmer within the negative space. This information-free zone brings importance to the human aspect and quality of delivering fairer coffee beans to you, the consumer. These will be printed onto recycled materials with eco-friendly ink to help promote sustainability in the process.
These posters also have the possibility of bringing deals and statistics of ethical trade from UCC to again highlight the positive effects of drinking UCC Coffee.
Digital Me: Mock-up
Posted: May 13, 2015 Filed under: Subject Y2, Year 2 | Tags: business, card, cover, cv, design, designer, digital, experience, graphics, hire, internship, jobs, layout, letter, me, mock, networking, portfolio, presence, project, promotion, resume, student, unemployed, up, wanted, work Leave a commentToday I’ve spent the day making minor adjustments to my layout design and creating my business card. I wanted to capture these in context and so I thought I would make a mock-up to included everything to size. My printer loves to print my colour theme as blue and so seeing its true colour makes it worthwhile. I have shared this on my Facebook and Twitter accounts as part of my digital presence. In return a few design companies have started following me.
Self Promotion Business Cards
Posted: May 13, 2015 Filed under: Subject Y2, Year 2 | Tags: brand, branding, business, cards, collaboration, creative, cv, designer, employment, internship, job, minimalistic, portfolio, presence, promotion, resume, self, student, studio, team, unemployed, visual, wanted 1 Comment
I quickly put a business card together earlier and printed it onto card, again I have kept the same colour theme constant throughout. On the back of the card there are 3 icons showing a cup, pen and light bulb. These represent a light-hearted transition from coffee > brain-storming > ideas. The original plan was to have the back of the card in colour and the icons white to contrast against the front. However I have better things to splash my ink on and so I swapped this around and made the icons have colour instead. I think this minimalistic approach still has a lasting impression on the viewer.
Self Promotion Stickers
Posted: May 13, 2015 Filed under: Subject Y2, Year 2 | Tags: company, cover, cv, designer, digital, domain, employment, internship, jobs, letter, presence, professional, promotion, resume, self, stickers, student, unemployed, wanted, website Leave a commentI thought I would spice things up and make a few stickers to promote myself and my new website. They are 38mm in diameter so manipulating the text to be readable was a task. I feel my stickers are a little top heavy but drawing the attention above the centre point is more pleasant on the eyes. I have reused the same colour theme throughout my website, résumé, cover letter, Facebook & Twitter and stickers. I hope to create a business card too! My designer presence is doing it’s best!
Visualisation Workshop with Neil Angove
Posted: October 2, 2014 Filed under: Subject Y2, Year 2 | Tags: angove, apps, cmyk, colour, consistency, consortium, contextual, creative, creativity, europe, FOGRA39, hierarchy, icc, indesign, international, ISO, logo, neil, pantone, point, prepress, profile, promotion, rgb, size, suit, visualisation, workshop Leave a comment“We design to promote human welfare, not to sell a product”
We must keep a consistency of house-style. This relates to the colour scheme, words used and how they are treated, also the words in terms of the language, customer service, materials and services used..etc
Contextual Creativity
IOTasphere – internet of things and its connections to you and your device.
ICC Profile – International Colour Consortium. This keeps your European colours correct over software and computers.
Positioning things on a page requires co-ordinates through the x + y axis. Never position by eye.
Remember Typographic Hierarchy
A Point size – an inch / 72 = point size
9-12 point size for body text is the general rule.
Always begin at the end – The person receiving the message.
Constrained by contextual creativity. You will always be limited by the software available to you.
Keep a device profile.
Pantone, CMYK, RGB, HTML
(cards, letters), (Pictures), (apps), (apps, websites)
ICC Profile changes the dot sizes by 15% so when it hits the paper and is absorbed it expands back by the 15% to the original screen size.
ADOBE Bridge will auto-setup
Always create 3 logos, Pantone, CMYK, RGB
notes:
Edit > creative suit colour settings > Europe Prepress 3 // sorts out ICC information and profiles
Edit > convert to profile // This converts RGB to CMYK through FOGRA39 ISO.
Looking at the shop signs in Castle Arcade
Posted: March 18, 2014 Filed under: Field | Tags: advert, appealing, arcade, castle, express, pizza, promotion, rectangular, signs, traditional, wooden Leave a commentI wanted to compare the different shop signs throughout the arcade and see how they differ to relate to their shops theme. Most of them stick to the traditional rectangular sign, while Pizza Express and a more qwerky shop have chosen to downsize their signs to a circle and a square made from pallet boards.
Castle Arcade Map
Posted: March 18, 2014 Filed under: Field | Tags: arcade, architecture, campaign, castle, competition, design, in, map, marketing, promotion, research, shops Leave a commentA map to show which shops are in competition with each other and their location within the Castle Arcade
Recent Comments