UCC Coffee: Charity bundle concept
Posted: April 19, 2016 Filed under: competitions, Subject Y3, Year 3 | Tags: advantage, blends, bundle, careers, charity, coffee, community, concept, degree, design, donations, education, exhibition, fair, fairtrade, final, future, graduation, granulated, graphic, growth, healthcare, idea, improvements, last, mug, outcome, personal, posters, project, project_2, prospect, reflection, review, revisit, sachets, show, student, third, UCC, university, year Leave a commentFor one of my additional ideas to a loyalty card and to focus my project aim of highlighting the farmers behind the coffee, I have created a charity bundle concept. The idea is that the customer can buy a signature mug with a inspiring or awareness message on the side to show they are in support of sustainability and fair-trade. The bundle will include a awareness mug and a selection of sample sachets of the unique coffee blends for the customer to use at home. The bundle will be packaged into a small gift sized box with a window for the user to see what they are purchasing.
The bigger image to this concept is that the money raised through the purchases of these bundles will be donated to the UCC global charity which aims to provide careers, healthcare and education to the coffee farmers and local villages that are in the community of UCC Coffee. The communities being the areas in which UCC cooperate with such as Brazil, Peru and Vietnam sites.
On Monday, I trial ran the net design and printed out a copy on paper to see if my measurements were correct. I had made one error on the inner red panel on its hight size, I did not account for the already elevated platform which the mug sits in and so it was slightly too tall for the package. I quickly adjusted this and the box worked! success! My next step is to create the graphic elements onto the packaging and possibly decal onto the acetate window. I will hopefully create 3-4 different package designs which each highlight a different aspect of the charity program. I would like to highlight the issue of endangered animals in response to deforestation, caused by corporate coffee farms as well as the coffee farmers and the educational programs in place.
Company Questions
Posted: April 4, 2015 Filed under: Subject Y2, Year 2 | Tags: budget, cardiff, charity, client, cold, communication, company, email, help, homeless, homelessness, ignored, information, invisible, issues, life, oxfam, problems, research, shelters, sourced, story, streets, volenteering Leave a comment1. What do you want to achieve?
If there are several aims, try to place them in order of importance.
Oxfam want to highlight the issue of poverty and homelessness within Cardiff. This minority are ignored on a daily basis within the streets of Cardiff which may lead to mental health problems and later alcohol and drug abuse. Oxfam would like to grasp the public’s attention on this issue within their day-to-day activities. A very few percentage of the public pay any attention, and even less give the minority group any change. Instead, people would rather pay for a tea or coffee in a cafe which is 100x more expensive than one at home. Oxfam would like to investigate this behaviour and how it can be adapted for a better cause. Oxfam have also come across many small-time companies which do a ‘pay-it-forward’ scheme whereby the customer can put money forward for a meal for the homeless.
2. What single thought would we like to leave the audience with after they receive this work?
Does the client want people to feel angry, or saddened, or amused. How does the client want people to act – e.g. by spreading the message amongst friends, acquaintances and family, making a donation or contacting the organisation for further information, or lobbying politicians?
Oxfam would like the audience to become more aware of this issue which is very local which in turn may increase the chances of volunteers, local charity work and fundraising. private donations would also be a great response from this non-profitable awareness scheme.
3. What do we know about the audience, recipient, consumers, their feelings and thoughts?
Try to find out as much information as possible.
Is it possible to develop a persona?
The audience ranges from all ages. Many people are oblivious to the issues around them as many are submerged within social media and consumerism, which fall below an individuals threshold for conscious perception.
4. What is the message? Help them sum it up in one sentence.
If there is more than one message, discuss their priority.
Poverty is all around us, even if its not as easily recognisable with 1 in 8 people unable to pay their bills on time. Whats more important, a quick coffee which will satisfy you for an hr, or a charitable donation which may improve someones lifestyle indefinitely.
Ben Walton 
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