UCC Coffee: Charity bundle concept

For one of my additional ideas to a loyalty card and to focus my project aim of highlighting the farmers behind the coffee, I have created a charity bundle concept. The idea is that the customer can buy a signature mug with a inspiring or awareness message on the side to show they are in support of sustainability and fair-trade. The bundle will include a awareness mug and a selection of sample sachets of the unique coffee blends for the customer to use at home. The bundle will be packaged into a small gift sized box with a window for the user to see what they are purchasing.

The bigger image to this concept is that the money raised through the purchases of these bundles will be donated to the UCC global charity which aims to provide careers, healthcare and education to the coffee farmers and local villages that are in the community of UCC Coffee. The communities being the areas in which UCC cooperate with such as Brazil, Peru and Vietnam sites.

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On Monday, I trial ran the net design and printed out a copy on paper to see if my measurements were correct. I had made one error on the inner red panel on its hight size, I did not account for the already elevated platform which the mug sits in and so it was slightly too tall for the package. I quickly adjusted this and the box worked! success! My next step is to create the graphic elements onto the packaging and possibly decal onto the acetate window. I will hopefully create 3-4 different package designs which each highlight a different aspect of the charity program. I would like to highlight the issue of endangered animals in response to deforestation, caused by corporate coffee farms as well as the coffee farmers and the educational programs in place.