SSP: HSBC Layout Experimentation
Posted: February 19, 2016 Filed under: Field Y3, Student Set Project, Year 3 | Tags: app, application, cardiff, concept, creative, curiosity, design, exploration, finance, generation, graphics, HSBC, idea, information, layout, management, mobile, mortgage, project, research, responsive, review, set, sketches, student, undergraduate Leave a comment
I decided to look at other app layouts for inspiration to help me create a simplistic and efficient layout for my concept. I sketches out many layouts by combining different aspects of the researched apps to create a hybrid design. Although at this time, there is no brand or layout consistency as I wanted to experiment with different possibilities and ways to display the pages. From here I will select which layouts I prefer most and begin creating a fixed layout which will carry the brand identity and allow the app to flow efficiently. I am interested in creating a social aspect to my concept which will allow others in a similar position to share their experiences with friends and family, or possibly other first time buyers while still keeping the users information such as finance and location, safe and secure.
The main features I am curious in designing are the in-app savings account for a mortgage in which the customer can deposit from other HSBC accounts to keep their savings separate from their everyday accounts. I am also very intrigued to research and conceptualise a way to easily view the progress of an outstanding mortgage application, modify or add other users to the application in which they can view, edit or deposit to the mortgage, these functions will be managed by the sole account holder of the mortgage. This concept functions to add family members or partners onto the mortgage application to proof-read, edit and contribute to the funding of a mortgage. Bringing the traditional idea of a mortgage and turning it digital is an exciting prospect and I am super excited to see its development over the next few weeks.
Real World Project: Cynnal Cymru – Creative Brief
Posted: October 2, 2015 Filed under: Real World Project, Subject Y3, Year 3 | Tags: background, brief, change, climate, creative, exercise, management, objectives, project, real, stakeholders, team, World Leave a commentToday, our group collected each others notes on the project introduction and what we gained from talking to our client. We wanted to clearly understand what our aim was before we advanced. We came up with small ideas such as the strap line of our campaign and possible questions to ask our client & mentor during our next meeting such as project budget for an awareness campaign, if the project will be bilingual and our preferred target audience (locally, globally, young & older generations, COP21 conference). We later had a lecture on Stakeholders and Management, this looked at who would be directly involved within our project, who has interest and who would be affected. Our next move was suggested to email possible stakeholders asking hat they are doing to tackle climate change.
After an exercise on marking out where our possible stakeholders fit on a power/interest graph our group was informed on creating a creative brief for our client & mentor. We split this up accordingly and each team member had two questions to answer before Monday where it would be assessed and signed off by our tutor before being sent to our client for appraisal. Our group felt it was more suitable to have a draft copy by tomorrow (thursday) to give us time for any amendments. I was responsible for the Background & Objectives of our creative brief. This looked at the bigger picture, the essence of the clients interests and problems or opportunities that we may have. The purpose of this was to give a fully developed response to the clients initial meeting to demonstrate that we understood the given brief. It was also a point of useful information for stakeholders and helped to introduced the project to others in the creative team.
CREATIVE BRIEF – creative-brief-RWP
Pre-Sale event in Management Building
Posted: December 3, 2014 Filed under: Field Y2, Year 2 | Tags: add, art, branding, building, business, candy, canes, cards, cash, company, customers, cut, decor, design, exchange, flow, fun, gingerbread, incentives, interactive, job, logo, man, management, matchmakers, money, one, ons, out, paper, pencils, pre, prepare, reindeer, sale, selling, service, snow, sold, team, top, trail, tree, uniform, work, wwbd Leave a comment
Today we had our pre-sale of our handcrafted cards in the Management Building at Llandaff. We were their from 10-2 and felt it was a great experience to have before our official stall on the 16th December at the CSAD building. Today we had to make some quick adjustments to our plan as screen-printing went haywire last night meaning that we could not create our final cards and so instead we created digitally printed cards to display at our stall while we took pre-orders for the 16th. To attract customers we lowered our price to those who pre-ordered by 25% to encourage them to buy now rather than later, this gave us a rough estimate of how much we can expect to create, which in turn saves us time and money with any extra cards. We started the stall by interacting with the cards ourselves, cutting and colouring in our designs for display. Students came over to see what we were doing and some were watching from the floors above. Once we completed a small sample we put them on display next to the cards as an example.
As expected, the target market did not suit our location as we were surrounded by students not children. However the tutors and a few students bought the bundled cards and as an incentive we gave them each a free candy cane for pre-ordering. What surprised me was that a student and a tutor came to us after their friends told them about our items. I felt the pre-sale went very well even though the market audience was not really suitable. At 2pm we packed up and headed over to the print studio to put a fresh coat on our screen-print ready for friday/early next weeks print session. We are hoping to have thicker card by the end of the week and also ribbon to secure our bundles together and candy cane packages. What would also be interesting is to create a set of new designs for a student target audience to sell on the 16th as this will give us a better chance at connecting to our peers and maximise revenue. Our envelopes are expected Monday-Wednesday next week and so we can not secure the packages just yet.
Next on the list is to make a start on the Business plan which is up to 3000words and has to be completed within the next 2 weeks. We also need to collect any outstanding payments for the pre-order which were made online through our Facebook page, this will be done by the end of the week.
Ben Walton 
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