UCC Coffee: Research
Posted: November 18, 2015 Filed under: competitions, Subject Y3, Year 3 | Tags: brand, brief, BRITA, cafe, case, certified, client, coffee, concept, consumers, creative, dedicated, development, documentation, economic, efficient, environment, ethical, fair, farmers, friendly, grand, graphic, group, growers, ideas, identity, illustration, Ireland, japan, landfill, origin, personality, professional, project, range, record, research, resource, social, study, sustainable, traceable, trade, UCC, uk, united, vision Leave a comment
What is UCC?
UCC is Japan’s largest producer of coffee and is responsible for £2bn annual sales turnover globally and 7,300 employees, including 30+ Q-graders and World Siphonist Champions. It supplies some of the world’s leading companies in retail, out of home and industrial markets and owns successful retail and out of home brands – Source
About Grand Café
Grand Café is a specific range created by UCC Coffee which is 100% traceable to its origin and fully certified to be ethically and sustainably suited to be fair-trade to the land and farmers who grow their coffee.
Vision: To be the most respected certified coffee brand in the out of home market.
Brand Concept: Promoting the social and economic benefits of certified coffee whilst providing a feel good factor and peace of mind.
Reasons to Believe: Committed to industry certifications FT, Organic and RFA; solid taste test performer; our best-selling branded product range
Brand Personality: educated/knowledgeable/travelled/down to earth/respected/direct/academic/possesses gravitas
Tone of Voice: friendly/accessible/no jargon/matter of fact
Sustainability
UCC Coffee source certified sustainable coffees from farms and cooperatives across the world, which are each 100% traceable to their origin. Their ethical credentials include, Fairtrade Rainforest Alliance and Soil Association. This in turn makes their coffee fair for growers, the environment and their customers.
UCC Coffee are also dedicated to improving their resource efficiently throughout the life cycle of production. Their packaging is part of the Comply Direct compliance shame which means that their machines are selected for their energy efficiency. They also continue to cut their carbon emissions from their roasters and fleets too.
The company select their partners and suppliers carefully who are as dedicated to the environment as UCC Coffee. Amazingly they even recycle all of their water filters through one of their partners BRITA Professional, whom have more recently achieved zero landfill status.
Target Audience
The ideal target audience are businesses who are ethically aware, this includes non-branded coffee shops, cafés, pubs, quick service restaurants and contract catering. UCC Coffee does not sell directly to consumers however, the nature of Grand Café means that it is only available to companies who comply with their corporate responsibility requirements. More recently more and more businesses are becoming aware of their impact through their buying choices and looking for a coffee that promotes sustainability in the industry.
Core Products:
Grand Café Rainforest 500g
Tasting notes: Chocolately, sweet, with a hint of its slow roast, gives this blend real character. Bright and balanced with citrus hints and a clean and balanced aftertaste.
The source: Colombia, Honduras, Brazil
Grand Café Fairtrade
Tasting notes: Deep, intense coffee with a full body and lasting taste.
The source: Colombia, Vietnam, Peru
Grand Café Triple Certified
Tasting notes: Rich, balanced coffee with red fruit top notes and a sweet creamy finish.
The source: Peru, Guatemala, Sumatra
Grand Café Fairtrade Decaf
Tasting notes: A clean mouth feel with a hint of sweet watermelon. All the flavour but without the caffeine.
The source: Peru
History
“UCC Coffee UK & Ireland has been operating in the UK coffee market for over 20 years, but wehave not always been known by the same name.
In 2010, First Choice Coffee – the UK’s OOH coffee market leader – and Gala Coffee – the country’s largest retail own label roaster – merged to become United Coffee UK & Ireland and part of the United Coffee European Group.
Having operated independently, the combined strength of both businesses and ambitious growth plans, led to the transformation of United Coffee into the UK’s leading total coffee solution provider.
In 2012, United Coffee Group was acquired by UCC Holdings Co Ltd. (UCC), to create one of the top five biggest independent coffee companies in the world. Following the acquisition, United Coffee retained its identity before rebranding as UCC Coffee UK & Ireland in 2014. – Source
The Real and Virtual Internet of Things Review
Posted: April 19, 2015 Filed under: Field Y2, Year 2 | Tags: AD, advert, augmented, AUGMENTED REALITY, bus, BUS SHELTER, BUS STOP, CGI, COMMERCIAL, internet, IOT, london, of, PEPSI AUGMENTED REALITY PRANK, PEPSI MAX, pi, PRANKS, raspberry, reality, review, technology, things, uk, UNBELIEVABLE Leave a commentThis section of field was really interesting and I’m glad I was a part of it. I was given the opportunity to work with 3D printing and depth of field scanning. I thought the process of capturing an object and translating it into a 3d mesh modal was exciting and I would definitely do it again when the opportunity is available. I learnt a tiny bit of coding through the use of the Raspberry Pi and learnt how this small device can be used for major projects across the world. Their portability and price makes the device limitless. It has extra ports for additional circuitry to be attached which may be sensors such as a microphone, thermometer or even a camera. I learnt how Augmented Reality can be integrated within my own work through QR codes and sensory imagery which can be animated through the device. It was fun setting these up while experimenting with the software available to us on the app store. I was able to turn a simple drawing into a flashing image with audio.This is where I sparked my concept idea of an interactive diagram of the body for educational purposes. I felt that with the modern society, keeping younger children interested in biology may be deterred by distractions. Now, with my concept they would be able to experience visual and audio information over-layered on top leaflets and small story-based books which take the viewer on a journey through the processes in the body or with some interactive encoding, a multi choice quiz could be added onto the diagram to help them learn as they go. I would like to continue experimenting with Augmented Reality in my coursework over the next year and hopefully integrate it naturally within my sketches and final outcomes to make my work more interactive and original in a creative way. I would also like to use AR to bring my relevant blog posts into my physical pieces through digital tags.
It was great to see how AR has already been implemented into consumeristic design through the use of a bus shelter for example. Pepsi Max took advantage of this in their latest advert which saw unsuspected bus-stopper’s witness meteor strikes and wild animals run loose through London through a live camera feed. This was an ingenious way to promote a brand through gorilla advertisement.
Another section of this project showed me how AR has been used within Architectural design and projection as it has allowed designers to recreate or model buildings on site without the cost of materials. These buildings can be put through artificial weather conditions and redesigned at no extra cost to make sure it is correct and secure before construction can begin.
In reflection I feel this part of field has been really helpful in opening up a new creative way to express my work for my portfolios and final pieces in the coming projects. I also feel this is the direction I need to take in order to stay in the interest of modern society.
My Museum Brief
Posted: October 2, 2014 Filed under: Subject Y2, Year 2 | Tags: admission, brand, brief, britain, client, creative, economy, industry, museum, national, presentation, research, types, uk 1 CommentI was given the task of researching what a museum is and what is needed to create a museum. First I looked at all the types of museums available.
Artillery, Aviation, Cabinet of Curiosities, Ceramic, Childrens, Computer, Dime, Ecomuseum, Economuseum, Ethnographic, Farm, Food, Geology, Hair, Hall of Fame, Hall of Memory, Heritage, National History, Transport, Living Computer, Maritime, Mobile, Postal, Regimental, Science, Science Fiction, Sex, Technology, Design, Virtual and Wax..
These are just a few of the hundreds of wacky/crazy/unusual museums across the world.
From the information I collected I was asked to do a presentation to the other groups what I found out. Here is my transcript.
“A museum is an institute that cares for a collection of artefacts and other objects of scientific, artistic, cultural or historical importance.
Most large museums are located in major cities throughout the world. Each one having its own aim, ranging from serving researchers and specialists to serving the general public. Your first thoughts of a museum brings images of large buildings with many different artworks within. However upon thinking what a museum is, you then go beyond the walls of a building. Because of the digital age the digitisation of information is continuing to expand for virtual exhibits available on the internet for research and global access.
The city with the largest amount of museums is Mexico city with over 128 museums and there are also over 55,000 museums in 202 countries.
The purpose of a museum depends on its audiences point of view;
A Family – Looking for entertainment, a trip to a local museum or larger museum could be an interesting way to spend a sunday afternoon.
City Leaders – A healthy museum community can be a measurement of the economic health of a city.
Museum Professionals – A way to educate the public about the museums mission, such as, civil rights or environmentalism.
Museums above all, are storehouses of knowledge
Some museums favour education over conservation however. Some want the public to touch and interact with the replica artefacts and even experience controlled climates to immerse the visitor into the experience, this is demonstrated with the Eden Project, a project when first started was to clean up the smug leftover from mining. This is now a multi-climate greenhouse home to tropical plants and exotic birds.
Another example is Oradour-Sur-Glane near Limoges in France. This is a village that was massacred during WW2 by the Germans and has been preserved since then to show the destruction and loss of life. I visited here a few years ago and was surprised by the size of the damage and the amount of lives lost from this single village.
A standard museum features a shop, toilets, cafe and a information point for any questions and directions. They are usually patrolled by security too.
On the 1st Dec 2014, it will be the 13th anniversary to Free Admission to National Museums in Britain. From this decision back in 2001, the audience has become more diverse and from the digitisation there has been a 500% increase in unique web visitors (national museum.org.uk). Museums are central to the uk visitor economy with £1 from every £1000 in the economy relating to museums.
They also play a key role in inspiring and showcasing the UK’s creative industries. This contributes to just under £60bn to the UK economy, which is more than double the average across the rest of Europe.
Looking away from the typical museum I came across these:
Concun underwater museum, Mexico – A collection of underwater human sculptures made from pH-neutral clay which allows marine growth.
Toilet museum, India (New Delhi) – A variety of different porcelain thrones which highlight the sanitary issues in 3rd world countries that are still struggling with development.
Museum of food anomalies, online – A site where people from around the world post pictures of their distorted findings which turn everyday foods more sinister.
My next step it to create the basics of my own museum before next thursday- where we will then swap our drafts with another student to then take the designers seat and create the clients request.
Ben Walton 
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