UCC Coffee: Research
Posted: November 18, 2015 Filed under: competitions, Subject Y3, Year 3 | Tags: brand, brief, BRITA, cafe, case, certified, client, coffee, concept, consumers, creative, dedicated, development, documentation, economic, efficient, environment, ethical, fair, farmers, friendly, grand, graphic, group, growers, ideas, identity, illustration, Ireland, japan, landfill, origin, personality, professional, project, range, record, research, resource, social, study, sustainable, traceable, trade, UCC, uk, united, vision Leave a comment
What is UCC?
UCC is Japan’s largest producer of coffee and is responsible for £2bn annual sales turnover globally and 7,300 employees, including 30+ Q-graders and World Siphonist Champions. It supplies some of the world’s leading companies in retail, out of home and industrial markets and owns successful retail and out of home brands – Source
About Grand Café
Grand Café is a specific range created by UCC Coffee which is 100% traceable to its origin and fully certified to be ethically and sustainably suited to be fair-trade to the land and farmers who grow their coffee.
Vision: To be the most respected certified coffee brand in the out of home market.
Brand Concept: Promoting the social and economic benefits of certified coffee whilst providing a feel good factor and peace of mind.
Reasons to Believe: Committed to industry certifications FT, Organic and RFA; solid taste test performer; our best-selling branded product range
Brand Personality: educated/knowledgeable/travelled/down to earth/respected/direct/academic/possesses gravitas
Tone of Voice: friendly/accessible/no jargon/matter of fact
Sustainability
UCC Coffee source certified sustainable coffees from farms and cooperatives across the world, which are each 100% traceable to their origin. Their ethical credentials include, Fairtrade Rainforest Alliance and Soil Association. This in turn makes their coffee fair for growers, the environment and their customers.
UCC Coffee are also dedicated to improving their resource efficiently throughout the life cycle of production. Their packaging is part of the Comply Direct compliance shame which means that their machines are selected for their energy efficiency. They also continue to cut their carbon emissions from their roasters and fleets too.
The company select their partners and suppliers carefully who are as dedicated to the environment as UCC Coffee. Amazingly they even recycle all of their water filters through one of their partners BRITA Professional, whom have more recently achieved zero landfill status.
Target Audience
The ideal target audience are businesses who are ethically aware, this includes non-branded coffee shops, cafés, pubs, quick service restaurants and contract catering. UCC Coffee does not sell directly to consumers however, the nature of Grand Café means that it is only available to companies who comply with their corporate responsibility requirements. More recently more and more businesses are becoming aware of their impact through their buying choices and looking for a coffee that promotes sustainability in the industry.
Core Products:
Grand Café Rainforest 500g
Tasting notes: Chocolately, sweet, with a hint of its slow roast, gives this blend real character. Bright and balanced with citrus hints and a clean and balanced aftertaste.
The source: Colombia, Honduras, Brazil
Grand Café Fairtrade
Tasting notes: Deep, intense coffee with a full body and lasting taste.
The source: Colombia, Vietnam, Peru
Grand Café Triple Certified
Tasting notes: Rich, balanced coffee with red fruit top notes and a sweet creamy finish.
The source: Peru, Guatemala, Sumatra
Grand Café Fairtrade Decaf
Tasting notes: A clean mouth feel with a hint of sweet watermelon. All the flavour but without the caffeine.
The source: Peru
History
“UCC Coffee UK & Ireland has been operating in the UK coffee market for over 20 years, but wehave not always been known by the same name.
In 2010, First Choice Coffee – the UK’s OOH coffee market leader – and Gala Coffee – the country’s largest retail own label roaster – merged to become United Coffee UK & Ireland and part of the United Coffee European Group.
Having operated independently, the combined strength of both businesses and ambitious growth plans, led to the transformation of United Coffee into the UK’s leading total coffee solution provider.
In 2012, United Coffee Group was acquired by UCC Holdings Co Ltd. (UCC), to create one of the top five biggest independent coffee companies in the world. Following the acquisition, United Coffee retained its identity before rebranding as UCC Coffee UK & Ireland in 2014. – Source
Motivation and Confidence workshop with Clive Flowers
Posted: May 10, 2015 Filed under: Subject Y2, Year 2 | Tags: clive, confidence, cortisol, experience, flowers, harvard, motivation, pose, power, stress, study, success, talk, ted, testosterone, workshop Leave a commentToday our course had a workshop on motivation and confidence. It reflected on the psychology of posture and how we unconsciously present ourselves. We were given an insight into a Harvard study which found that 98% of employers want proven ability to work as part of a team and to show flexibility and creativity. It also mentioned that being good at your job has very little to do with getting a job, sounds crazy right? Its primarily on your contacts. So what does this mean if you feel introverted? It all comes down to the present and what you can do right now, as we are doing out online presence, begin to make a presence. Get involved in networking, use twitter and connect to other designers, comment on their work and get involved. Behance is another great website where you can discover new inspiration and really connect to other users through the comment sections.
Sharing your ideas and working with others is your key to success!
We watched Amy Cuddy’s Ted Talk on how our body language shapes who we are, I had previously seen this but it was delightful to know that I had seen something relevant to my study. Amy talks about power poses and backs up her hypothesis through her research. This shows us that people who spent 30seconds or more in a power pose prior to an interview would have a dramatic increase in testosterone and a decrease in cortisol (stress hormone). By knowing this I can adjust my lifestyle to become a more confident person purely based on my dominate posturing. Clive also gave useful information about subtly reflecting the other persons posture and tone of voice to become dominant in a discussion. We unconsciously imitate others actions such as touching our face or leaning forward/ crossing arms & legs, by knowing this, we can avoid negative postures which in turn heightens cortisol.
Ben Walton 
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