UCC Coffee: Illustration Experimentation

To begin my project I wanted to create a brand identity for UCC Coffee. To do this, I took inspiration from my year two brand world project ‘Hunter Company’. I started this by drawing out many small icons which reflected coffee and the touch points of the coffee-consumer relationship. I drew things such as coffee mugs, utensils and machinery. I scanned these into illustrator and used the trace tool to turn these drawings into digital illustrations. I have recently really enjoyed using this method of creating digital illustrations as their imperfections add character to digital based media.

As you can see below I created a range of icons suitable to use for the brand identity. I selected around 10 icons which I most preferred and started to tightly arrange them into a pattern. I wanted to keep the colour scheme monotone as to not attract to much attention from the consumer. Instead I think putting colour into the labels and Grand Cafe identity is a more sensible option.

I felt that the tightly packed pattern is very effective, however when used as a background it feels to clustered and dark which contrasts against the ideology of greener, purer brand intentions which UCC would like to promote within this brief.

To resolve this design issue, I redeveloped my pattern by spacing out the icons , I also kept the majority of the icons horizontal to make it easily identifiable to the eye. From here I would like to experiment with overlaying this pattern onto various touch points to reinforce the revitalised brand identity of UCC Coffee.

Touch points I would like to cover over the next week: Coffee cup, posters, sugar sachets, various forms of coffee packaging, tray liner sheets, staff uniform, table information leaflets/ signs.

These will experiment and continue a brand identity I will revitalised for UCC Coffee’s product Grand Café.