The Big Idea: Tutorial

I had a short tutorial with my tutor today to discuss possible direction. I discussed my concept and how I could target my desired audience and what I wanted to achieve from this. We talked about augmented reality and how companies such as Pepsi have implemented their advertisement into everyday situations.

All of us know bus stops have generalised advertisement posters on the sides for us to see while we wait for a bus, however more recently we are ignoring many ways of traditional advertisement which I discussed in my dissertation. Pepsi have taken a fresh approach to this by implementing augmented reality which uses a live feed of a pavement behind the bus-stop to turn the side into a ‘window’ where the audience can see others passing by and the same goes for the traffic. However, at different moments the screen introduces bizarre scenarios such as a UFO attack, meteor crash and even escaped animals running towards the bus stop. At a first glance the audience are drawn to the sudden movement from the sky or path which is moving towards them. After the audience is aware that the animation is projected onto the screen it transitions to a pepsi advertisement. This approach to grasping the target audience proved very affective with many of those who witnessed the projections, smiling and enjoying themselves.